Almost Isn't Good Enough: Zimbabwe's Coffee Problem
Some origin stories are complicated when it's your own origin. As the person behind ZiMM.coffee and as the founder of ZimKaffee, Writing about Zimbabwe's coffee is different for me. ...
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THE CAFÉ
We opened one. Then we closed it.
A café changes what one street drinks. It doesn't change what a farmer in Chipinge earns — and that was the point of starting.
So we closed it, and put the time into the part that actually moves the number.
We know. Very minimal. Very Swiss. Very lots-of-white-space.
That's the packaging talking. The inner Swiss, the crema on top of the shot.
Stir it in and you'll find we're still African — and like any espresso, it tastes better once it stops looking perfect.
You've made it this far, so here's your reward: our honest, and colourful take on what much of the industry won't say out loud — especially about Africa
On the Menu, Not at the Table
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