About Us

Our Story

When you find
your purpose, great things happen.

ZiMM.coffee is a small, specialised, family-run business with one clear mission: to change the narrative about African coffee — and to make sure the people who grow it are the ones who benefit most from its brilliance.

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Sourced directly from farmers Roasted to order, always fresh Delivered to your door Zimbabwe Eastern Highlands African Single Origin Arabica Small Batch never pre-roasted Sourced directly from farmers Roasted to order, always fresh Delivered to your door Zimbabwe Eastern Highlands African Single Origin Arabica Small Batch never pre-roasted

Africa has always been on the menu.
We're here to put Africans at the table.

Who We Are

Small team.
Serious purpose.

We are fewer than ten people. No corporate hierarchy, no boardroom politics — just a tight-knit team with deep roots in Africa and a home in Switzerland, united by the belief that African coffee deserves to be celebrated on the world stage, not quietly exported and rebranded by others.

We work with a carefully chosen network of producers, roasters, and logistics partners — each selected because they share our values, not just because they're convenient. Every person in our production chain matters, and we treat them accordingly.

We also use Artificial Intelligence to help run the business more efficiently. But let's be clear: AI supports ZiMM, it does not define it. It allows our small team to deliver a great customer experience without inflating our costs — so our people can focus on what genuinely matters: finding and sharing exceptional African coffees.

On AI at ZiMM: We use AI tools to scale our customer experience thoughtfully. It handles the repetitive so our people can focus on the remarkable — sourcing great coffee, building relationships with farmers, and telling Africa's story properly.

From Cherry to Cup

Every bean has
a journey.

🌿

Origin

Grown across Africa's finest regions

We source across the African continent — from Zimbabwe's Eastern Highlands to Ethiopia, Rwanda, and beyond. Each origin brings its own character, and we celebrate that diversity rather than flatten it. Every coffee we carry is traceable, honest, and chosen because it genuinely stands out.

☀️

Processing

Hand-picked, washed, and sun-dried

Freshly picked coffee cherries are carefully washed and then sun-dried — a traditional process that preserves the bean's natural complexity and depth of flavour before the long journey west.

✈️

Arrival

Shipped to our roastery in Europe

The dried green beans travel to our roastery in Europe, where they're stored carefully until it's time to roast. We never pre-roast in bulk — freshness is non-negotiable. Our ambition is to eventually roast at origin, supporting African roasters and keeping more value on the continent. We're not there yet, but it's where we're headed.

🔥

Roasting

Small-batch, roasted to order

Every subscription triggers a fresh roast. We offer Filter (Light), Omni (Medium), and Espresso (Dark) roast profiles on whole bean — roasted using low-emission technology in keeping with our commitment to sustainability.

📦

Delivery

Packaged and delivered to your door

Roasted, packaged in recyclable materials with as little plastic as possible, and dispatched — arriving at your door fresh, full of character, and ready to become the coffee you know and love.

100%

African coffees — always traceable, always honest, always from the continent that gave the world coffee

Unnecessary middlemen — we source directly where possible, and only use partners who genuinely serve the origin

<10

People in our core team — small by design, focused by choice

What Drives Us

Our values aren't
on a poster. They're in the price.

🌍

African Excellence

We don't position African coffee as a curiosity or a cause. We position it as the world-class product it genuinely is — priced and presented accordingly.

🤝

Direct Relationships

We make every effort to know our farmers. We buy directly when possible, and when we work with intermediaries, we choose only those who genuinely serve the origin — never those who extract from it.

♻️

Sustainability First

We work hard to minimise plastic, use recyclable packaging, and roast with low-emission technology. Progress and responsibility aren't in conflict — they're the same thing.

🔬

Precision Over Volume

We stay small on purpose. Small batches, hand-selected origins, and a refusal to cut corners means every bag we send out is one we're proud of.

Sustainability

Pushing boundaries.
Not limits.

We believe it's possible to put African coffee on the world stage without ignoring the progress the industry has made in sustainable business practices. So we strive to do both — honouring our African roots while embracing the highest standards wherever we operate.

That means recyclable packaging, minimal plastic, low-emission roasting, and a constant search for ways to do better. Sustainability isn't a marketing badge for us — it's a commitment we hold ourselves accountable to every time we roast an order.

Where We're Headed

The goal is roasting
at the source.

Right now, we roast in Europe. We're honest about that. But our long-term ambition — the one that keeps us going — is to support African roasters at origin, to help build African coffee brands that can compete on the world stage, and to keep as much value as possible on the continent that produces the coffee.

We're not there financially yet. But every subscription moves us closer. The revenue ZiMM generates is the foundation we're building toward that future — one where the roastery, the brand, and the story all start and end in Africa.

Come find us.
The coffee's worth it.

Questions about our coffee, how we source it, or where it comes from? We'd love to hear from you. Reach us at subscriptions@zimm.coffee or find us on social media @zimm.coffee.

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About Us

When you findyour purpose, great things happen.

Small team.Serious purpose.

Every bean hasa journey.

Our values aren'ton a poster. They're in the price.