Impact

What we buy and what we pay.

We publish our numbers after each buying season, so anyone can check them.

Coming soonFarmers reachedFarmers with a signed contract this season

Coming soonKilograms boughtCoffee bought from contracted farmers

Coming soonPremium paid per kgOur price minus the local buyer price

Our price per kgWhat we pay for coffee that passes quality checksComing soon

Local buyer price per kgWhat local buyers paid in the same areaComing soon

Total premium paidExtra money paid to farmers above local pricesComing soon

Deposits paid before harvestCash paid to farmers before picking seasonComing soon

Grinding points openShops with a community coffee grinderComing soon

Pilot areas

Where we work.

Where we buy

Farmers

Mutare
The Eastern Highlands

Smallholder farms on the slopes along the border with Mozambique, at 1,200 to 1,800 metres.

Where we sell

Coffee drinkers

Harare
Norton
Bulawayo
Victoria Falls

Shops, community grinding points and cafés in Zimbabwe, plus our online shop for customers abroad.

The evidence

Why a reliable premium matters.

A study of Colombian coffee found that farmers only invest in better quality when they can trust that a quality premium will really be paid. In a buyer-led programme, farmers received around 10% more than the guaranteed price for top grade coffee. The programme raised the total value created along the coffee chain by 8 to 18%, and farmers kept 36 to 62% of those gains. Our written contracts and deposits before the season are there to make that promise believable.

Source: Macchiavello, Miquel-Florensa, de Roux, Verhoogen, Bernasconi and Farrell, Quality Upgrading in Global Supply Chains: Evidence from Colombian Coffee, IZA Discussion Paper No. 18335, December 2025.

Fund the next season Download the project summary (PDF)